AI Insights · Timothy · April 2025
Top Personal Finance Apps on iOS in Italy: Q1 2025
Discover the performance trends of leading personal finance apps on iOS in Italy during the first quarter of 2025, with insights from Sensor Tower.
In the first quarter of 2025, the performance of personal finance apps on iOS in Italy demonstrated diverse trends in downloads, revenue, and active users. Here's a closer look at the top five apps in this category based on Sensor Tower data.
Splitwise showed a consistent rise in weekly revenue, peaking at around $996 in mid-February. Downloads fluctuated, starting at 17K and ending the quarter near 6.9K. Active users began at 367K, dipped to 269K in February, and recovered to 327K by the end of March.
Wallet - Daily Budget & Profit experienced gradual increases in revenue, reaching approximately $933 by mid-March. Weekly downloads remained steady, with a notable spike to 1K in mid-March. Active users grew from 18K to 23K over the quarter.
Monefy: Money Tracker saw a steady revenue increase, peaking at $749 in March. Downloads were stable, averaging around 1.2K, with a mid-March increase to 1.8K. Active users remained consistent, fluctuating slightly around 6.5K.
Money Pro: Personal Finance AR had a moderate revenue increase, reaching $610 by the end of March. Downloads were low, maintaining around 50 weekly.
YNAB experienced a significant revenue spike to $735 in mid-March. Downloads were minimal, averaging just over 100 weekly. Active users hovered close to 700, with a slight increase by the end of the quarter.
These insights, sourced from Sensor Tower, provide a snapshot of how personal finance apps are performing in Italy. For more detailed analytics and trends, visit Sensor Tower's platform.
